Our Story
The Moorhouse family has been raising cattle since the 1930’s. You could say it’s in our blood. We are the fourth generation to work this land, and we take great pride in being good stewards of the resources entrusted to us. There are no off days in ranching, and we work hard to ensure these animals are provided for and raised in a healthy, sustainable environment.
In 2020, we saw a need to simplify the supply chain and bring beef directly from the ranch to your table. We believe Americans have a right to know how and where their food was raised and should have security in their food supply. We also started to see a reemerging desire of people to connect with their food source and purchase locally. And so the idea of The People’s Beef was born. In 2022, we decided to help close the gap and begin offering our beef directly to you.
Our steers are handpicked from the Moorhouse Ranch Co calf crop and purchased to be a part of The People's Beef Program. You can read more about the ranch's history below.
The People's Beef is managed solely by our small family. We understand you have a choice in your food supply, and we appreciate your support of our family business.
-Gage & Laura
Moorhouse Ranch Co History
In the 1930’s, J.C. “Togo” Moorhouse purchased land his father had previously owned and lost during a drought. He aspired to buy back the ranch and was able to successfully do it working on day wages. An impressive feat and the start of a legacy. He and his wife, Lucille, founded Moorhouse Ranch Co. and began a cow/calf, farming, and stocker operation. Their four sons continued the operation until 2017, when they divided the operation. Moorhouse Ranch Co continues today with Tom and his son, Gage.
Togo said it best in his words.
"We didn’t inherit any ranches. We just started from scratch. I never had to serve on a jury because I wasn’t a land owner or a home holder until 41. My daddy went broke during the drought of 1917 and 1918 and had to sell the ranch. Always, that was my ambition to buy it back and we did. I moved my brother away from there in 1920 and it was my ambition to go back. My niece tells a story that one day I went down to milk and turned the calf into suck and stood there daydreaming about owning that ranch. I forgot to take the calf off and he got all the milk. I just dreamed of owning that ranch someday."
